Coming soon
Wealth with purpose.
Buy, save and gift 24K digital gold from ₹1, at live prices. PAAVS Gold is coming soon — join the waitlist and we’ll tell you when it opens.
Join the waitlist
What is Digital Gold?
Digital gold lets you own 24K gold online in any amount, backed by physical gold held in a vault on your behalf — no locker, no making charges. Unlike gold ETFs, it isn’t regulated by SEBI or RBI, so who holds the gold matters. We’ll name our vault and trustee partners before PAAVS Gold opens.
Buy & Save Gold
Buy 24K gold in any amount, backed by physical gold held in a partner vault.
Gold‑Backed Instant Loans
Planned: small loans against your gold, through a licensed lending partner.
Earn on your Gold
Planned: lease your gold for a return, once a partner and the rules allow it.
Gold‑as‑a‑Service
Planned: an API for other apps to offer gold to their users.
Spend with UPI or Debit Card
Planned: pay from your gold balance with UPI or a card.
Redeem as Coins or Jewellery
Turn your digital gold into coins or jewellery, delivered in select locations.
How PAAVS Gold Will Work
Sign Up Easily
Create a free account with your phone number and complete KYC online.
Buy Digital Gold Instantly
Buy 24K gold from ₹1 at live rates, backed by gold held in a partner vault.
Sell or Redeem Anytime
Sell back for a payout to your bank, or redeem as coins and jewellery.
Why PAAVS Gold?
Pure 24K Gold (999.9 certified)
Every gram backed by physical gold held by an independent vault partner
Buy from ₹1
Start saving gold daily, weekly, or monthly
Sell Anytime
Sell back at the live rate and get paid to your bank
Straight About the Rules
Digital gold isn’t regulated by SEBI or RBI. We’ll name our vault and trustee partners before you buy.
Grow your gold, effortlessly
Planned: lease your gold and earn lease rental income, through a partner, once it’s available.
Why Digital Gold?
Digital Gold offers the convenience of real 24K gold ownership without the hassles of physical storage, combining purity, liquidity, and security in one seamless digital experience.
| Feature | Digital Gold (PAAVS Gold) | Gold ETF | Physical Gold |
|---|---|---|---|
| Purity | 24K (999.9 certified) | Varies (usually 995–999 fineness) | 24K (but purity may vary in coins & jewellery) |
| Minimum Investment | Start from ₹1 | Typically ₹500 and above | ≥1 gram (₹5,000+) |
| Storage | Partner vault, held on your behalf | Held by custodian banks | Self or third-party storage |
| Liquidity | Sell back anytime at the platform’s rate | Trades on stock exchanges (market hours) | Requires selling to dealers |
| Delivery Option | Redeem as coins or jewellery | No physical delivery | Immediate physical possession |
| Security | Not regulated by SEBI or RBI; depends on the vault and trustee partners | Regulated, subject to market hours | Risk of theft or loss if not insured |
| Ease of Use | Manage in the PAAVS Gold app or on the web | Requires demat and brokerage account | Physical handling and storage management |
Digital gold trades some safeguards for convenience. At PAAVS Gold you’ll see the buy and sell prices, the spread and GST before you confirm.
Coming soon.
Join the waitlist and we’ll email you once when PAAVS Gold opens — nothing else.
Join the waitlist